These limited-edition 2012 Fiat 500 models were offered to Fiat enthusiasts in the U.S. as a reward for their years of steadfast loyalty to the Fiat brand. Fiat North America has begun delivering the first Fiat 500 Prima Edizione models to customers throughout the United States this week. The 500 special-edition models represent the first Fiat vehicles to be sold in the U.S. since 1984.

These limited-edition Fiat 500 models are equipped with a manual transmission. The Fiat 500 Prima Edizione is exclusively available in three colors: Bianco, Rosso and Grigio (Gray).  Designed as a collector vehicle, each Prima Edizione will feature a sequentially numbered vehicle identification number (VIN) and unique numbered matching badge on the instrument panel.